FOR IMMEDIATE RELEASE

June 23, 2026

Motorsport Safety Foundation Partners with BFGoodrich Tires to Support Certified HPDE Instructors Nationwide

New partnership delivers an exclusive tire rebate and a performance-driving education tool to the largest network of certified track-day instructors in North America

RANCHO PALOS VERDES, Calif. — The Motorsport Safety Foundation (MSF), the organization behind North America’s standardized system for educating and certifying High Performance Driver Education (HPDE) instructors, today announced a new partnership with BFGoodrich® Tires.

Through the partnership, MSF-certified instructors gain access to an exclusive 10% rebate on BFGoodrich Tires with an emphasis on the g-Force line of Ultra High Performance (UHP) products that instructors will use on the track.

The partnership also brings the BFGoodrich Performance Driving Guide to MSF’s instructor community as a teaching resource to support driver education on track.

MSF’s CERTIFIED program sets the standard for the certification of HPDE instructors across the country, reaching a network of more than 7,000 enthusiasts who shape how performance drivers learn and stay safe on track.

“Our instructors are the people who make track days safer and better, and this partnership puts real value directly in their hands,” said Scot Elkins, President and board member, Motorsport Safety Foundation. “BFGoodrich shares our commitment to driver education, and pairing their support with a tool like the Performance Driving Guide helps our instructors do what they do best — build better, safer drivers.”

The free Performance Driving Guide was developed by BFGoodrich Tires with professional driver and educator Ross Bentley, who serves on the MSF board and is a longtime BFGoodrich partner. The guide blends technical insight with practical instruction and is available in print and online. MSF will also host the guide on its website at motorsport-safety.org.

“Putting the new Performance Driving Guide in the hands of groups like the Motorsport Safety Foundation and its certified HPDE instructors is what we at BFGoodrich Tires envisioned when we created it alongside Ross Bentley,” said T.J. Dennis, BFGoodrich Ultra High Performance Brand Manager. “We are eager to see the MSF utilize the guide and pass those skills down to a new generation of performance minded drivers. Together, this partnership helps promote safe and enjoyable track driving experiences for both instructors and students.”

This partnership marks the first step in an ongoing collaboration, with additional programs anticipated in the future.

About the Motorsport Safety Foundation

Motorsport Safety Foundation is an education-focused, non-profit organization whose primary focus is standardizing education and safety guidelines for the non-racing driving community. It is an organization where the High-Performance Driver Education (HPDE) community can come together and have a single voice, a place to share experiences and concerns, and a place to collaborate on improving the sport.

About BFGoodrich Tires

BFGoodrich Tires is dedicated to providing high performance tires for those who have a passion for driving in virtually any environment. Combining technical expertise with 50 years of motorsports experience, BFGoodrich delivers tires for a full range of driving experiences from ultra-high-performance street to off-road terrain with one common theme – extreme performance. Come upgrade your performance with BFGoodrich and see where our tires can take you at BFGoodrichTires.com and BFGoodrichRacing.com, as well as on Facebook and Instagram at @BFGoodrichTires and TikTok at @BFGoodrich.

Media Contacts

MSF: Scot Elkins, scot@motorsport-safety.org

BFGoodrich: Andrew Festa, andrew.festa@michelin.com