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White House Bizarrely Teams Up with NASCAR to Promote Efficient Motoring

"Tires is what wins a race." That was the lesson Harry tried to teach Cole in the stock-car classic



Adopt a Corner

An initiative that seeks to offer the opportunity to adopt a corner in need of safety upgrades in exchange for marketing space.

2% For Safety

Partner program where 2% of the sales of a given motorsport safety product line is donated to the foundation. The foundation logo will be present on the packaging to indicate its support.

Safety Research & Education

MSF is committed to generating safety awareness for all motorsport participants with the ultimate goal of reducing racing accidents. The Foundation will also strive to educate participants on the causes of injury in racing.


  • Pit Stops

  • Driver Safety: How to Crash

  • Helmets and HANS Devices

  • Allianz Gran Prix Insights: HANS

  • Gran Prix Insights – Track Safety

  • Focus and Concentration

  • Street Circuits

  • The Evolution of Safety


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Contact Us


Henrique Cisneros is a semi-professional race car driver who has competed in several U.S. motor racing championships such as the American Le Mans Series (ALMS), Grand-Am series and the Porsche GT3 Cup among others. Mr. Cisneros won the Porsche GT3 Cup national championship two years in a row in 2010 and 2011 and has several class wins at the American Le Mans Series GTC category. He is also co-owner and director of MOMO Italy, a global automotive safety accessories company. He is currently a director at Cisneros Corporation and has expertise in sales, marketing, social media and finance.

Title: Chairman, Director & President

Eduardo Cisneros is a semi-professional race car driver who started competing in the 2011 Porsche GT3 Cup Challenge by Yokohama that is hosted by the International Motor Sport Association (IMSA) sanctioning body where he won the Gold Cup Award. Mr. Cisneros continued competing in the IMSA Porsche GT3 Cup Challenge for the next two consecutive years (2012 & 2013). In the year 2013, Mr. Cisneros obtained his professional driver license to compete in the American Le Mans Series.

Mr. Cisneros will provide his expertise in business administration to the foundation.

Title: Director

Beaux Barfield: A former professional race car driver and current motorsports functionary. Mr. Barfield started his career in the motorsports field as a Race Steward for the now defunct Champ Car Series (2003 – 2007). In 2008 he became race Director of the prestigious American Le Mans Series; then to become President of Competition at Izod IndyCar Series in 2012. Mr. Barfield will assist with research on motorsport safety standards.

Title: Director

Dr Norman, MD, FACS, FACE is an experienced racer having competed in IMSA GT3-Cup, Continental Challenge, America Le Mans Series (ALMS), and Grand-Am. He is a past “Rookie of the Year” in both Continental Challenge and Grand-Am. He was a winner of the 2013 Rolex 24 Hours of Daytona (GX class), and the 2013 Grand-Am Endurance Championship. He was the 2013 Grand-Am Driver’s Champion (GX class), and has 18 professional podium finishes.

Dr. Norman will focus on the medical research in regards to collision, injury and causes of death of drivers and will be the public figure that brings awareness to the community and the cause.

Title: Director

Mark Llano a successful entrepreneur, investment banker, war veteran and semi professional race car driver. In 2012, Mr. Llano founded SERKET Racing, a Porsche racing team that competes with the goal of raising awareness and assistance for war veterans and their families. Mr. Llano has vast experience in fundraising and charities.

Title: Director

Martyn Thake, with over 30 years of professional motorsports experience, has performed hundreds of track inspections, designs and redesigns for Championship Auto Racing Teams (CART) / Champ Car, International Motor Sport Association (IMSA) / American Le Mans Series (ALMS) and for the Sports Car Club of America (SCCA), all members of The Automobile Competition Committee of the United States (ACCUS) and affiliates of the Federation Internationale de l‘Automobile (FIA). His professional background also ranges from event promoter to insurance and risk management inspector as well as a facility and track designer. He was a member of the Horton Championship Auto Racing Teams (CART), Indycar Safety Team and spent five years as the CEO of a race car manufacturer.

Mr. Thake will provide his expertise by providing track safety advice and guidance to the Foundation.

Title: Director

Catlheen Lyon, Over 25 years of professional motorsport experience. Her background includes Director of Partner Services, Director Pace Car and 2-seater program and Director of Accreditation with Championship Auto Racing Teams (CART). She also served as Executive Director for CARA Charities, a non-profit that engaged in community projects that benefit children's safety and well-being.

Title: Director

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Motorsport Safety Foundation
2020 Ponde de Leon - PH2
Coral Gables, 33134

More information about "2% for Safety" will be available soon.

Thank you for your interest.


More information about "Safety Research & Education" will be available soon.

Thank you for your interest.